When you set off toward a new destination or goal, like taking off in an airplane, you will have an idea of both your departure time and your arrival time. You will set a schedule for yourself and expect to arrive pretty much on schedule. But as soon as you take off, you will experience what pilots call “unexpected headwinds.”
The situation in your life is similar. As soon as you embark on a new journey, you will experience headwinds as well: everything will cost twice as much and take three times longer than you anticipated. You should estimate how long you will take to achieve certain milestones and then triple that time to get the actual time period required.
Types of Headwinds
Headwinds in your business and personal life will come from several sources. Your primary source of headwinds will be other people. They will disappoint you, cheat you, betray you, and fail to live up to your expectations, and turn out to be incompetent or indifferent.
Your customers will be a major source of headwinds. When you start a new venture, you will be amazed at how difficult it is to get customers to buy your product or service for the first time.
Your customers will disappoint you in that they will buy less than you expected, take longer to buy than you expected, pay slower than you expected, and complain more than expected. Remember that the customer is always right. It is not what you produce but what people buy that counts.
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